Let’s face it. Logos are everywhere.
Logos are used by businesses and organizations and brands of all kinds. From massive global brands to mom and pop shops, to individuals, and the list goes on.
But what is a logo really? And why are they so prolific?
Normally at this point I’d turn to the dictionary so we have a commonly understood foundation for the ensuing conversation. However, in this instance I found the definition presented at the beginning of the Wikipedia article to be considerably more revealing.
According to Wikipedia,
“A logo (abbreviation of logotype, from Greek: λόγος logos "word" and τύπος typos "imprint") is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.”
According to Oxford Living Dictionaries,
“A symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.”
Meriam Webster simply defines logo as,
“An identifying symbol”
But why do we need a symbol to identify something? Don’t things just, you know, identify themselves?